• Duration

    39 hrs
  • Delivery

    Instructor Led classroom
  • Pricing

    Click Here
  • Language of Instruction


You have domain knowledge in Customer Relationship Management or Experience in the areas of Customer Service / Technical Service / Relationship Management. Now that you have this knowledge or experience, you may want to transition to SAP to improve your career prospects. This course builds on your existing domain knowledge to enhance your SAP CRM skills and concepts so that you can implement them in practical applications. In addition, this course prepares you for the SAP Associate Level certification. It covers TCRM 10 & TCRM 20.

The course provides you with requisite skills and prepares you for careers such as SAP Consultant, SAP Implementer and SAP Super User.

Salary Information:
Average Salary $ 98,000 annually.
High Salary $ $147,000 annually.

Target Audience:

Participants should have domain knowledge in Customer Service / Management or an Academic background in Marketing or Experience in the areas of Customer Service / Technical Service or SAP end user. Participants with a strong flair for ERP systems are also welcome.

Skills Gained in various programs:

Introduction to:

  • Fundamentals and architecture of SAP CRM
  • SAP CRM Marketing
  • SAP CRM Sales
  • SAP CRM Service
  • Implementation & operation of SAP CRM

CRM Base Customization: CR 100

CRM basic data:

  • Account Management
  • Organizational model
  • Product master
  • Customizing settings for each object
  • CRM business transactions
    a. Overview of generic functions in business transactions
    b. Activity management
    c. Customizing for these objects
  • Process control and determination
    a. Partner determination
    b. Actions
    c. Overview of pricing in CRM
  • CRM billing
    a. Basics concepts of CRM middleware
    b. Introduction to the CRM WebClient User Interface

CRM Marketing: CR 600
Overview of marketing management in SAP CRM

  • Marketing Plans and campaign management
    a. Working with marketing projects
    b. Preparation and Execution of campaigns
  • Segmenting business partners
    a. Marketing attributes
    b. Graphical Modeler
    c. Creating profiles and target groups
  • Personalized mail forms
    a. Creating personalized e-mails
  • Marketing Product Proposals
  • Lead Management and Surveys
  • Campaign automation
  • External List Management
  • Special Functions and Features in campaign management
  • Couponing

CRM Sales: CR 300

  • Opportunity management and Pipeline Performance Management
  • Copying control
  • Quotation management
  • Order management
  • Special functions in quotation and order management
  • Pricing in SAP CRM Sales
  • Contract management
  • Rebate processing
  • Activity management in SAP CRM Sales
  • Visit planning
  • Territory management

CRM Service: CR 700

Maintenance of technical objects

  • Installed base management
  • Individual objects

Service contract processing

  • Service agreements
  • Service contracts
  • Service plans

Service order processing

  • Resource planning
  • Service confirmation
  • Service billing
  • ERP Integration

Complaints and returns processing

  •  Complaints and returns
  •  In-house repair processing

IT Service Management


  • Functional or IT related discipline with 1 year of related IT or functional experience.

Next Suggested Program :

  • Talk to our Educational Consultant to discuss your advanced training requirements.

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